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| Addressing the inaugural session of the one week media and communication course organized for the Public Relations Officers of the Government of Chhattisgarh, Director General of Indian Institute of Mass Communication Prof. Sanjay Dwivedi said that now there is a need to move from government to governance. |
New Delhi, Agency. Chief General of Indian Institute of Mass Communication Prof. Depicting the advertising officials as the connection between people in general and the public authority, Sanjay Dwivedi has said that now there is a need to move from 'government' to 'administration'. He said that offering better assistance to residents, rehearsing straightforwardness and responsibility, engaging individuals through data and further developing administration proficiency are instances of better 'Administration'. Ace. Dwivedi was tending to the debut meeting of multi week media and correspondence course coordinated for Public Relations Officers of Chhattisgarh Government at IIMC on Monday. On this event, Additional Director General of the Institute Shri Ashish Goyal, Course Director and Dean (Academic) Prof. Govind Singh, Dean (Students Welfare) Prof. Pramod Kumar, Dr. Rakesh Upadhyay, Dr. Pawan Kaundal and Dr. Mita Ujjain were likewise present.
Advertising officials need to become communicators
Genius. That's what dwivedi said if you have any desire to turn into a decent advertising official, then, at that point, you ought to speak with individuals not as an 'official', but rather as a 'communicator'. He said that it is your obligation to guarantee that data about government projects and plans arrives at the residents living in little towns through the public authority data framework. He further said that assuming you illuminate individuals about different plans in basic and clear language, they can more readily get their freedoms and government strategies. That's what he said to find success as an administration communicator, then, at that point, associate with individuals, impart and achieve change.
As per the Director General of IIMC, there is a need to perceive our capacities and work pair with the general public. Your objective ought to be to carry the advantages of advancement to the last individual in the general public. You need to make 'government' work 'non-government'. On this event Course Director Prof. Govind Singh said that IIMC arranges transient instructional classes connected with media and correspondence for advertising officials. In these courses, data from society media to new media and current correspondence procedures is given to the officials. Aside from this, preparing is likewise given to the officials about how the relations between people in general and the public authority can be worked on in the time of new media. Course facilitator Dr. Vishnupriya Pandey directed the program.
